Category Archives: Google Analytics

How to track multiple domains with Google Universal Analytics?

This can be a tough question. At least It has been for me before doing some research and testing several things.

In our agency we are used to work with international sites dealing with more than one domain. In some cases, we want to keep the data of 2 or more domains in one single report, cross tracking sites.

So to explain how to do it, I will assume that you want to cross-domain and subdomain track (e.g. have a visitor appear as a single visit and share cookie information across all sites.

Before you implement cross domain tracking, you should configure your Google Analytics property to ignore the destination domains as self-referrals through the admin section of the web interface.

Google Analytics recognises the URL you use to set up a new property in your account and automatically excludes this domain from your referral traffic, so you won’t see self-referrals in your Analytics reports.

However, you need to add the cross tracked domain to the exclusion list.

Here is how to do it:

Lets assume the web property is initially created for domain.com. You need to cross track to domain.it.

Follow these steps:

1. Navigate to a property. If you’re not in the settings screen, click Admin.
2. Click Tracking Info then Referral Exclusion List.
3. Enter domain.com and domain.it.
4. Click Apply to save.

Once you have this, you will need to work on your tracking code.

For your tracking code, do the following, using the cross domain auto link method:

If you need to subdomain and cross-domain track between all domains/subdomains on domain.com & sub.domain.com place the following tracking code before the closing tag
swapping out the UA# with your own from your account:

Google Analytics Cross Domain Tracking

On domain.it (the other domain):

Place the following tracking code before the closing tag swapping out the UA# with your own from your account:

Google Analytics Cross domain tracking

The next step is to work on our filter settings in Google Analytics. Continue reading “How to track multiple domains with Google Universal Analytics?” »

Sudden drops in bounce rate in google analytics

Sudden Drop In Bounce Rates

Case Study: A sudden drop of the bounce rate in Google Analytics could be due to a technical issue.

Do you experience a sudden drop of bounce rates in Google Analytics? Before celebrating, try to understand if there could be a technical problem behind the anomalous data, or you might be fooled like me!

Last week I was working on the monthly reports and I was struggling to give a valid explanation to a strange uncommon bounce rate in my client’s google analytics profile. Continue reading “Sudden drops in bounce rate in google analytics” »

How to unlink a Google Analytics Account from Adwords

When Google Analytics changed the look and feel and layout i found it very difficult to find the way to unlink a Google Adwords account from an Analytics profile.

This is how to do it:

1. Sign in to your Analytics account as an administrator at https://www.google.com/analytics/web/.
2. Click the admin link at the top right of any Analytics page. Continue reading “How to unlink a Google Analytics Account from Adwords” »

Google Image Search from referral to Organic in Analytics

During a routine analysis I found out that many websites that I manage have lost a significant amount of traffic from referrals sites despite the overall traffic is normal or in some cases even increasing. I had to investigate further and I found out that on the 22 of July Google Analytics deployed an important update effecting the way that “Google Images” searches are reported. Continue reading “Google Image Search from referral to Organic in Analytics” »