Category Archives: Just some thoughts

AdWords Individual Qualification

I have to say that it’s not easy to achieve the Google Qualification for the second time after they have changed the requirements and the exams, but I finally made it.

Two hard exams and I have achieved my certification again! I am now a Adwords Qualified Individual with specialization in Search Advertising.

The new Google Qualifications

To be Qualified you need to pass the Google Advertising Fundamentals Exam with a minimum score of 85/100 and then you need to choose the specialization you want and sit the tough exam.

The options are:

  • Search Advertising Advanced (pass score 80% )
  • Display Advertising Advanced (pass score 75% )
  • Reporting & Analysis Advanced (pass score 70% )

As I’m an Expert in Search Marketing I sat the Search Advertising Advanced Exam but probably in the next weeks I will sit the remaining two.

Is anyone having a hard time with the new qualification program?


Good Bye David

Very sadly my Lecturer at The Institute of Direct Marketing, David Hughes, passed away during the night of October 19th.

David was a very talented and well known digital marketer and trainer. When I enrolled at the IDM I thought to know enough about Digital Marketing. But after his first lesson I understood I had lots to learn from him. I was a beginner compared to him.

He was such a good Tutor and his lessons were so easy to follow, as he dressed them with lots of humor and nice real case studies.

My first assignment was marked from him, and I still remember his words when he gave me back the Digital Marketing Plan for “Excellent job Simone” he said. I was so proud, because I knew that his opinion was very important.

I’m very grateful to him, for my achievements at IDM and for my knowledge that I built thanks to his lessons, tips and corrections on assignments.

David was a radiant person, with always a smile and a witty joke. He was a Guru of E-Mail Marketing. Goodbye David.

A memorial page has been set-up on Facebook here and we encourage all of you to share your thoughts for David’s family, friends and colleagues.