Category Archives: Search Marketing

Top SEO twitters to follow

Twitter is an incredible media and it has become quickly my first choice for keeping up to date with SEO and Digital Marketing news.

I wanted to share my personal list, not necessarily formed by top influencers with thousands of followers. You could be listed here too… if you tweet about SEO talking about interesting stuff!  Continue reading “Top SEO twitters to follow” »

SEO for non-english foreign markets

The world has never been smaller with the rise of internet connectivity almost everywhere in the world.

English is the most widely used language online, and this helps UK based businesses enter other english speaking markets. An international marketing plan could be enough to achieve some great results oversea where english is the local language.

Internet World Stats says that English speakers are over 25% of all web users, but studies have shown that multilingual users place trust especially on native language websites. If you want to unlock the potential in the Internet for ecommerce you have to have a multilingual approach, before entering a foreign market where English is not the local language. Continue reading “SEO for non-english foreign markets” »

The end of SEO era, Keep Calm and Carry on

Keep Calm and Carry On was a poster used for propaganda by the government in the UK in 1939 during the beginning of the Second World War. I thought it could be funny to use it for the “new SEO death threat“, that some bloggers and SEO not specialists have announced.

SEO fellows, keep calm and carry on, we will survive.

Matt Cutts said something that fuelled the fire, not many days ago at the SXSW in Texas:

“We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t do SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now.”

Not more than 24h after this statement, I’ve seen tens of blogs and forums talking about “the end of the SEO era“. Continue reading “The end of SEO era, Keep Calm and Carry on” »

Winning PPC Ad Copy 5 Best Practises

Search Marketing isn’t only understanding users and their way of searching and being there ready to be found. Search Marketing is also knowing how to write an Ad. Said this, please keep in mind that knowing how to write an Ad isn’t a matter of being a Search Marketing or Copy writer Guru. There is no vademecum that will give you the perfect “know how” for creating a successful ad copy. If there was a perfect Vacuum for this, it should only say: TEST, TEST, TEST.

Once I started my article with this introduction, this post should not go further, you would say. Anyway I want to try to be useful and give you some tips, only 5, but fundamental. Continue reading “Winning PPC Ad Copy 5 Best Practises” »