Category Archives: Social Marketing Tools

Tracking Facebook Pages traffic through Google Analytics

Facebook Google AnalyticsTracking Facebook pages traffic is very important, especially when those pages are used for marketing activities. The tools available inside Facebook, insights, is relatively poor in terms of data.

Fortunately there is a way to use google analytics on Facebook. At the moment Facebook is not allowing any tracking code in it’s FBML but there is a workaround that I have learned from a company in London called Webdigi, which I want to thank for it’s help.

Here is a quick guide.

Setup Google Analytics on your Facebook fan pages in 3 easy steps:

Instead of using javascript to include the google analytics code we have to use an image, as the FBML does not offer this possibility. In 3 steps: Continue reading “Tracking Facebook Pages traffic through Google Analytics” »