Category Archives: Social Marketing

Tracking Facebook Pages traffic through Google Analytics

Facebook Google AnalyticsTracking Facebook pages traffic is very important, especially when those pages are used for marketing activities. The tools available inside Facebook, insights, is relatively poor in terms of data.

Fortunately there is a way to use google analytics on Facebook. At the moment Facebook is not allowing any tracking code in it’s FBML but there is a workaround that I have learned from a company in London called Webdigi, which I want to thank for it’s help.

Here is a quick guide.

Setup Google Analytics on your Facebook fan pages in 3 easy steps:

Instead of using javascript to include the google analytics code we have to use an image, as the FBML does not offer this possibility. In 3 steps: Continue reading “Tracking Facebook Pages traffic through Google Analytics” »

3 Ideas for a Facebook Contest

Contests are a great tool to enhance user engagement and achieve fans. Here is a list of 3 nice ideas that could help accomplish these goals.

Idea 1: Hunting Contest

This is one of the most engaging contests, in my opinion. The contest consists in posting a small list of things that your fans must know about your brand searching on the website. For example: The year the brand was established, the name of the CEO, the cheapest product on the site… and other nice info.  The first person to list the answers correctly will win. You decide the award! It can be a voucher to spend on your e-commerce, a special gift or whatever you think can be appropriate.

This contest generates a high level of engagement because the users must research and learn more about your brand.

Idea 2: Best Caption Contest

This contest is another nice and engaging idea that could be considered funnier to do than the first one.  It consists in posting funny pictures that have a specific theme. For example, it could be pictures with the brand written somehow on the body… or other funny things. It’s all up to you imagination! Who should win the contest? The picture with more likes, of course!

This contest is easy to carry out.  The awards could be again vouchers, merchandising products or whatever you think is suitable.  Just remember that it should be something that attracts users to enter the contest!

Idea 3: The Story Teller Contest

This contest could result a bit more difficult to understand and to carry out, but it’s very interesting. It consists in finding a couple or more images and ask your users to comment them with a little story that can tie them together. Who wins? The story with more likes! This type of contest is probably suitable for certain types of industries. For example it’s perfect for a professional photographer or an agency.

Those are just 3 of the many ideas that could create a very engaging contest. Remember, the objectives of a contest are mainly 2: User engagement and Branding.

You should consider starting a facebook contest when you have at least 500 fans, otherwise the result could be no participation! No participation could also create a very bad impression with your facebook fans.

Need advice on Social Marketing Activities? Contact Optimise Internet and Studio Web Luciani, through the form.

LinkedIn Marketing in 5 steps

LinkedIn Marketing is part of the Social Marketing Channel in an ideal Marketing Mix. Many marketers are focused on Facebook and Twiter, forgetting the huge opportunity that LinkedIn can offer.

Why LinkedIn

LinkedIn is a good channel for B2B marketing and if you haven’t already considered it in your digital marketing mix you should and this is why:

  • LinkedIn is used by Executives and Decision Makers of thousands of companies around the world
  • LinkedIn has around 60 million members
  • It’s fun and easy!

Let’s see how to exploit LinkedIn in 5 steps:

1) Create your account and Optimise your profile

Of course if you want to work on LinkedIn you have to have an account and a good profile. The Profile page is probably the most important as it’s the first thing that a user will

Continue reading “LinkedIn Marketing in 5 steps” »