I have a client that has the authorization to use a trademark name inn any advertising media and he was quite annoyed that he couldn’t use it in Google Adwords. Google since a few years blocks completely all trademark names in both keywords and ads. It’s hard to have this unblocked even if there is a written authorization by the trademark owner.
The benefit in using a well known brand sometimes can become fundamental, and some companies are keen to use trademarks in Adwords.
If you have a representative in Google you should have no problem, all you have to do is ask him to open a trademark authorization request and send him all the paper work that proves the trademark use authorization. That was simple and fast for me.
But as I said before, only big advertisers and some SEM / Digital Marketing Agency have this privilege of a representative to talk with in Google. I had to become a qualified agency to have a a Google Man that helps me with my clients.
So for those that needs to solve this issue without help – there is a way! All you have to do is fill up an online form (was impossible to find it without someone telling me – but maybe I was just not good enough in searching): https://services.google.com/inquiry/aw_tmauth
The form is quite long, but this is the only way to have a “pretty” fast reply.
Google has provided also an e-mail address for trademarks problems.
If you would prefer to submit your authorization by mail, you have to provide the same information asked in the form linked above via email: firstname.lastname@example.org
Hope this helps! But if you need advice on Google Adword feel free to contact me at http://www.studiowebluciani.com/en/contact-seo.html