AdWords Individual Qualification

I have to say that it’s not easy to achieve the Google Qualification for the second time after they have changed the requirements and the exams, but I finally made it.

Two hard exams and I have achieved my certification again! I am now a Adwords Qualified Individual with specialization in Search Advertising.

The new Google Qualifications

To be Qualified you need to pass the Google Advertising Fundamentals Exam with a minimum score of 85/100 and then you need to choose the specialization you want and sit the tough exam.

The options are:

  • Search Advertising Advanced (pass score 80% )
  • Display Advertising Advanced (pass score 75% )
  • Reporting & Analysis Advanced (pass score 70% )

As I’m an Expert in Search Marketing I sat the Search Advertising Advanced Exam but probably in the next weeks I will sit the remaining two.

Is anyone having a hard time with the new qualification program?


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