What I will do to battle the Google’s Over-Optimisation Penalty in 5 Steps

Oh yes, Google is changing the rules again, I’m sure you know about the Over-Optimisation issue that could effect your rankings, but if you still haven’t heard about it you can read some cool stuff here.

The news is that Google has officially announce the update taking place in the next days. You can read about it here. 

So it’s time to act! Here are my 5 steps advice to avoid a penalisation (especially if you did some hard SEO on your managed websites).

User experience will be my top list priority, as it will benefit SEO as well as the site’s success. This means: Continue reading “What I will do to battle the Google’s Over-Optimisation Penalty in 5 Steps” »

E-mail marketing KPI’s

In web marketing there are several types of metrics that you can retrieve for any online campaign. Most of them are useless or not key metrics. The metrics that marketer really needs to know very well to track success are called KPI’s, key performance indicators.

This article wants to define which are the most important metrics to look at to evaluate the efficiency and effectiveness of an e-mail marketing campaign.

Let’s finally start looking into it.

To define the effectiveness of an e-mail marketing campaign you have to analyze 4 separate elements: the e-mail list, the e-mail subject line, the content of the e-mail and the landing page. Once done that you can give a final value to the entire campaign, and see where to take actions. Continue reading “E-mail marketing KPI’s” »

An Amazing Viral Video Example

As a Digital Marketing consultant I can’t not be amazed by great marketing stuff.

This is a piece of art, an extraordinary example of how a video could become viral in a couple of days and be the best media channel to engage and amaze its target audience. To launch the high quality TV channel TNT (they deserve my link) in Belgium they posted this video on Youtube on the 11th of April 2012. After 5 days it registered 21,830,017 views. Just amazing numbers considering that Belgium has a population of 11 million people.  I wonder how many views it will reach in a couple of months… Continue reading “An Amazing Viral Video Example” »

Top SEO twitters to follow

Twitter is an incredible media and it has become quickly my first choice for keeping up to date with SEO and Digital Marketing news.

I wanted to share my personal list, not necessarily formed by top influencers with thousands of followers. You could be listed here too… if you tweet about SEO talking about interesting stuff!  Continue reading “Top SEO twitters to follow” »

Adding rel=“next” & rel=“prev” in WordPress

Since September 2011 you can use the html ink element rel=”next” and rel”prev” to avoid duplicate content issues in paginated pages, especially in archives and categories.

You can read more about the rel next and rel prev in the official Google Webmaster Central Blog.

Many developers and SEO specialists, included myself, have already asked WordPress developers to add this html link element within the core version of WordPress, but at the moment we haven’t received an official answer. For this reason I had to hack my function.php page to add this function. As it works perfectly well, I would like to share it with you. Continue reading “Adding rel=“next” & rel=“prev” in WordPress” »

SEO for non-english foreign markets

The world has never been smaller with the rise of internet connectivity almost everywhere in the world.

English is the most widely used language online, and this helps UK based businesses enter other english speaking markets. An international marketing plan could be enough to achieve some great results oversea where english is the local language.

Internet World Stats says that English speakers are over 25% of all web users, but studies have shown that multilingual users place trust especially on native language websites. If you want to unlock the potential in the Internet for ecommerce you have to have a multilingual approach, before entering a foreign market where English is not the local language. Continue reading “SEO for non-english foreign markets” »

The end of SEO era, Keep Calm and Carry on

Keep Calm and Carry On was a poster used for propaganda by the government in the UK in 1939 during the beginning of the Second World War. I thought it could be funny to use it for the “new SEO death threat“, that some bloggers and SEO not specialists have announced.

SEO fellows, keep calm and carry on, we will survive.

Matt Cutts said something that fuelled the fire, not many days ago at the SXSW in Texas:

“We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t do SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now.”

Not more than 24h after this statement, I’ve seen tens of blogs and forums talking about “the end of the SEO era“. Continue reading “The end of SEO era, Keep Calm and Carry on” »

Winning PPC Ad Copy 5 Best Practises

Search Marketing isn’t only understanding users and their way of searching and being there ready to be found. Search Marketing is also knowing how to write an Ad. Said this, please keep in mind that knowing how to write an Ad isn’t a matter of being a Search Marketing or Copy writer Guru. There is no vademecum that will give you the perfect “know how” for creating a successful ad copy. If there was a perfect Vacuum for this, it should only say: TEST, TEST, TEST.

Once I started my article with this introduction, this post should not go further, you would say. Anyway I want to try to be useful and give you some tips, only 5, but fundamental. Continue reading “Winning PPC Ad Copy 5 Best Practises” »

Useless Link Building Techniques

Are you spending tons of £ and time in link building? Good, links are important, especially if they are quality links. But careful, many Web Marketers are wasting time and money with obsolete techniques which could harm more than help rankings.

I had the idea to write this article because I’m tired of seeing Indian Agencies, and not only them, propose link building packages that are useless and sometimes even harmful for websites.  So here is a list of the top 4 common useless link building techniques (almost all offered by self-styled indian agencies, and not only them): Continue reading “Useless Link Building Techniques” »

Free Advertising for Non-Profit organisations with Google

Did you know that if you are a non-profit organisation you could receive a grant from Google worth 10K$ x month in Adwords advertising?

Google has a program called Google Grants that has been designed to help non-profit organisations. This is how the program is described by Google:

“The Google Grants program empowers over 6,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example when you search for “world poverty” on Google, text ads related to world poverty appear on the right hand side. When you click on one of the ads, you are brought to the website being advertised.” Continue reading “Free Advertising for Non-Profit organisations with Google” »