Keep Calm and Carry On was a poster used for propaganda by the government in the UK in 1939 during the beginning of the Second World War. I thought it could be funny to use it for the “new SEO death threat“, that some bloggers and SEO
not specialists have announced.
SEO fellows, keep calm and carry on, we will survive.
Matt Cutts said something that fuelled the fire, not many days ago at the SXSW in Texas:
“We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t do SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now.”
Not more than 24h after this statement, I’ve seen tens of blogs and forums talking about “the end of the SEO era“.
This is my opinion about it: the SEO era was over last year, and before that 2 years ago, and before that 3 years ago and so on. Probably for some, the SEO era never existed. Joking aside, I don’t think we will ever see an ending SEO era, but probably a constant transformation of SEO. If SEO professionals will move together with the transformation of SEO, they will be always a useful and valuable asset for companies of every country in the world!
10 years ago SEO was all about testing and coding. SEO was more for Web Developers rather than marketing people.
Not many years ago, companies (some of them) around the world learned that quality content (and its optimisation) would help them increase search engine presence, thus visibility and leads generations. SEO’s helped companies achieve this through various new strategies never used in the first phase of the SEO era. Suddenly SEO started to be nearer to marketing, rather than web development.
Now we are in the era of Social Media and personalised search. Everything changes again for SEO’s, but this doesn’t mean SEO is dead. Instead, this makes SEO more intriguing and a special subject of the marketing mix.
Something is surely changing in SEO, but this doesn’t mean SEO will disappear. Maybe it will be very different from what I was doing 10 years ago, but this is why I love my job!
Keep calm and carry on!