Oh yes, Google is changing the rules again, I’m sure you know about the Over-Optimisation issue that could effect your rankings, but if you still haven’t heard about it you can read some cool stuff here.
So it’s time to act! Here are my 5 steps advice to avoid a penalisation (especially if you did some hard SEO on your managed websites).
User experience will be my top list priority, as it will benefit SEO as well as the site’s success. This means:
1) No more useless text to target keywords unnaturally. Every piece of text on the website has to be useful for my user. You can still do a good keyword strategy without overdoing…
2) No more useless pages (to users) just to target keywords. A good example are the local pages of a web agency offering their services in more areas (like Web-Design-London.html, Web-Design-Croydon.html and so on) absolutely useless to users and created with the only intent to rank for those keywords.
3) No more keyword stuffed Titles. Titles are an important element for SEO, but you also want to consider the user experience, starting from the SERPs click.
A bad title example:
Web Design Agency – Web Design Cheap – Web Design Firm – Brand
Does it sound real? Does it look good to a user looking for a Web Agency in Google? NO! Many SEOs used this technique successfully to target more keywords but with the new Google Update this could change. If you have websites optimised that way, I suggest you to review your strategy.
A good title example for the same case could be:
Cheap Web Design Agency / Firm Brand
4) No more paid links, persisting reciprocal linking, link stuffed content, off-topic links, footer stuffed links and internal manipulative links.
You never did that anyways right? There is no need to say more about this I hope. The new update should be even more aggressive on this respect the other ones.
Remember, article marketing with the sole intent to do link building is useless. Google is most likely to not consider links from Article Marketing or press release websites, so don’t waste your time.
5) If you had to choose between usability (user experience) and SEO you would have chosen SEO. Things are changing now. User experience should now be your first choice. This doesn’t mean SEO is not important anymore, it just means that SEO and user experience are part of the same process.
I want to conclude with Google’s keynote:
“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.”