LinkedIn is a good channel for B2B marketing and if you haven’t already considered it in your digital marketing mix you should and this is why:
- LinkedIn is used by Executives and Decision Makers of thousands of companies around the world
- LinkedIn has around 60 million members
- It’s fun and easy!
Let’s see how to exploit LinkedIn in 5 steps:
1) Create your account and Optimise your profile
Of course if you want to work on LinkedIn you have to have an account and a good profile. The Profile page is probably the most important as it’s the first thing that a user will