Tag Archives: linkedin

LinkedIn Marketing in 5 steps

LinkedIn Marketing is part of the Social Marketing Channel in an ideal Marketing Mix. Many marketers are focused on Facebook and Twiter, forgetting the huge opportunity that LinkedIn can offer.

Why LinkedIn

LinkedIn is a good channel for B2B marketing and if you haven’t already considered it in your digital marketing mix you should and this is why:

  • LinkedIn is used by Executives and Decision Makers of thousands of companies around the world
  • LinkedIn has around 60 million members
  • It’s fun and easy!

Let’s see how to exploit LinkedIn in 5 steps:

1) Create your account and Optimise your profile

Of course if you want to work on LinkedIn you have to have an account and a good profile. The Profile page is probably the most important as it’s the first thing that a user will

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