Tag Archives: ppc

Winning PPC Ad Copy 5 Best Practises

Search Marketing isn’t only understanding users and their way of searching and being there ready to be found. Search Marketing is also knowing how to write an Ad. Said this, please keep in mind that knowing how to write an Ad isn’t a matter of being a Search Marketing or Copy writer Guru. There is no vademecum that will give you the perfect “know how” for creating a successful ad copy. If there was a perfect Vacuum for this, it should only say: TEST, TEST, TEST.

Once I started my article with this introduction, this post should not go further, you would say. Anyway I want to try to be useful and give you some tips, only 5, but fundamental. Continue reading “Winning PPC Ad Copy 5 Best Practises” »

How to request a third party trademark use authorization in Google Adwords

trademarkI hope to help lot’s of advertisers with this article. I was looking for this type of information for quite a bit, and only when I had a chat with Google I found it.

I have a client that has the authorization to use a trademark name inn any advertising media and he was quite annoyed that he couldn’t use it in Google Adwords. Google since a few years blocks completely all trademark names in both keywords and ads. It’s hard to have this unblocked even if there is a written authorization by the trademark owner.

The benefit in using a well known brand sometimes can become fundamental, and some companies are keen to use trademarks in Adwords.

If you have a representative in Google you should have no problem, all you have to do is ask him to open a trademark authorization request and send him all the paper work that proves the trademark use authorization. That was simple and fast for me.

But as I said before, only big advertisers and some SEM / Digital Marketing Agency have this privilege of a representative to talk with in Google. I had to become a qualified agency to have a a Google Man that helps me with my clients.

So for those that needs to solve this issue without help – there is a way! All you have to do is fill up an online form (was impossible to find it without someone telling me – but maybe I was just not good enough in searching): https://services.google.com/inquiry/aw_tmauth

The form is quite long, but this is the only way to have a “pretty” fast reply.

Google has provided also an e-mail address for trademarks problems.

If you would prefer to submit your authorization by mail, you have to provide the same information asked in the form linked above via email: ads-trademarks@google.com

Hope this helps! But if you need advice on Google Adword feel free to contact me at http://www.studiowebluciani.com/en/contact-seo.html