English is the most widely used language online, and this helps UK based businesses enter other english speaking markets. An international marketing plan could be enough to achieve some great results oversea where english is the local language.
Internet World Stats says that English speakers are over 25% of all web users, but studies have shown that multilingual users place trust especially on native language websites. If you want to unlock the potential in the Internet for ecommerce you have to have a multilingual approach, before entering a foreign market where English is not the local language. Continue reading “SEO for non-english foreign markets” »