Search Marketing isn’t only understanding users and their way of searching and being there ready to be found. Search Marketing is also knowing how to write an Ad. Said this, please keep in mind that knowing how to write an Ad isn’t a matter of being a Search Marketing or Copy writer Guru. There is no vademecum that will give you the perfect “know how” for creating a successful ad copy. If there was a perfect Vacuum for this, it should only say: TEST, TEST, TEST.
Once I started my article with this introduction, this post should not go further, you would say. Anyway I want to try to be useful and give you some tips, only 5, but fundamental. Continue reading “Winning PPC Ad Copy 5 Best Practises” »