I feel that businesses are understanding always more the importance of usability and “content visibility”, bringing SEO to a whole new level.
For this reason I thought it could be useful to write a few slides about it. I’ve been inspired by my favourite professional on this topic, Shari Thurow.
I love one of her comments about Information Architecture in SEO:
“I think everyone, and I do mean EVERYONE, needs to throw away the concept of PageRank when coming up with a site’s information architecture and corresponding navigation scheme(s). You build an information architecture first and foremost for users…then you accommodate search engines.”
It says it all…
I hope you enjoy my slides.
Good Reads on Information Architecture
- Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
- Information Architecture for the World Wide Web: Designing Large-Scale Web Sites by Peter Morville
- Search Engine Visibility by Shari Thurow