How to get your site architecture right

I’ve been working a lot on site architecture on 2012, many companies like ever hired me to analyse and re-design website structures to improve usability and SEO.

I feel that businesses are understanding always more the importance of usability and “content visibility”, bringing SEO to a whole new level.

For this reason I thought it could be useful to write a few slides about it. I’ve been inspired by my favourite professional on this topic, Shari Thurow.

I love one of her comments about Information Architecture in SEO:

“I think everyone, and I do mean EVERYONE, needs to throw away the concept of PageRank when coming up with a site’s information architecture and corresponding navigation scheme(s). You build an information architecture first and foremost for users…then you accommodate search engines.”

It says it all…

I hope you enjoy my slides.

Good Reads on Information Architecture

  • Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
  • Information Architecture for the World Wide Web: Designing Large-Scale Web Sites by Peter Morville
  • Search Engine Visibility by Shari Thurow



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